Genesis 35:15
And Jacob called the name of the place where God spake with him, Bethel.
And Jacob called the name of the place where God spake with him, Bethel. He confirmed the name he had before given it, when he went to Mesopotamia, and now upon his return renews and establishes it; or he gave this name more especially to that particular spot where God conversed with him, and on which he erected a pillar, and consecrated it to religious worship, and so made it God's house, as he promised he would, Genesis 28:22, both building an altar for sacrifice, and setting up a pillar, which was beginning an house for God.
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